The idea of 21º was born at my friend's birthday party. When asked the question how old are you, she answered of course, "21". A woman never really wants to reveal her real age and in most cases wants to stay forever young. The name 21º was inspired by the legal drinking age in most countries which is 21 years.
A celebratory cake is the centerpiece of any great birthday party, which is why the bottle is shaped like a cake. The neck of the bottle represents the birthday candle while the label has a stripe pattern detail and the cap itself contains wax and a wick. The cupcake bottles are the limited edition range for special moments.
The line of cakes consists of three flavors: Chocolate Orange Martini, Strawberry Dry Gin Dreams and Tropical Pina Colada. Each flavor combination corresponds to the color of the graphic. For example, Chocolate Orange Martini has brown and orange stripes. Strawberry Dry Gin Dreams has pink for the strawberries and blue for gin. The Cupcakes have their own flavors but still align to the same color strategy as the Cake design range.