Mixo The Bath Bar Skincare
Mixo is a skincare brand that merges the playful and indulgent world of fruity cocktails with high-quality skin care. The brand aims to create a unique experience that transforms daily skin care routines into a delightful, vibrant escape.
Mixo sought to stand out in the crowded skincare market by integrating the essence of its brand—fun, colourful, and cocktail-inspired—into its packaging design. The goal was to attract a young, style-conscious audience looking for skincare products that not only perform well but also offer a sense of joy and novelty.
The packaging is designed as a tube that resembles a cocktail glass. The body of the tube mimics the sleek, transparent look of glass, while the lid represents the glass's base, providing a stable and aesthetically pleasing closure. To convey a glass-like appearance, high-quality, recyclable plastics were chosen that also support vibrant, high-definition printing to capture the brand's lively colour palette.
Branding
Identity
Packaging Design
Naming
Design: Pavla Chuykina, Galima Akhmetzyanova
3D Renders: Maxim Kadashov