This is the octopus Billy. He has been guarding this bottle of Rum for many years. Try to take it away from him.
Sealing wax is not just the best way to protect a beverage in the bottle from air leaking into it but also it can be used to create an individual and signature look. Typically, during the waxing process, the excess wax flows down the bottle. These wax drool look very much like octopus tentacles. It needs just to emboss two eyes into the wax to complete the octopus character and by this to create an emotional and catchy brand.