Orior Skincare
Orior is an innovative medical skincare line meticulously crafted by Dr. Angelina Postoev, MD. With over two decades of expertise and holding triple board-certifications by the American College of Surgery and the American Academy of Cosmetic Surgery, Dr. Postoev, Founder of Surgicare Arts & Aesthetics and co-founder of IBI Healthcare Institute in Atlanta, Georgia, recognized the need for skincare that complements medical treatments. This drove her to create products that marry innovation with effectiveness, simplifying skincare while ensuring it remains approachable for everyone.
Orior Skincare places a profound focus on the symbolic butterfly, evident in both its logo and packaging. The butterfly symbolizes not only regrowth and change but also the beauty of transformation, resonating deeply with the personal evolution and self-care journey of its consumers. Much like a butterfly's emergence from its cocoon, the brand embodies growth and renewal, instilling confidence and empowerment in its users.
Branding
Identity
Design Team: Pavla Chuykina, Galima Akhmetzyanova
Photographers: Stephen Clark, Duane Jones